Growing Leaders - Cultivating Greatness in the Cannabis Industry
Leadership doesn’t have to be cold to be effective.
Growing Leaders is a practical and heartfelt guide for cannabis industry leaders who want more than just compliance—they want connection, purpose, and lasting team success.
Drawing from over two decades of leadership experience—including years spent managing burnout-prone call center teams with high retention—Carrie Eickleberry brings real-world wisdom and a people-first mindset to the grow room floor.
This guide is for anyone ready to ditch fear-based leadership and grow something better:
✅ A team that’s motivated by respect, not pressure
✅ Systems that prevent burnout before it starts
✅ A culture that people want to stay in
✅ Future leaders who rise from within your team
Whether stepping into leadership for the first time or looking to level up in your cannabis career, Growing Leaders will show you how to lead with clarity, compassion, and serious results.
Inside, you’ll learn: ✅ How to recognize and prevent burnout ✅ How to build a culture people want to be part of ✅ How to lead with kindness without being a pushover ✅ How to develop future leaders from within your team This isn’t fluff. It’s what leadership looks like when you care about your people and your results.